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Jordan Tells Incorrect Statements

adafruit_mailbagAnother email that popped up in our Demand Studios Sucks mailbag.

The original title as submitted was “Jordan Decker is a Liar.”

Which may be true, but it seemed a little harsh.

We’re almost starting to feel a bit sorry for Demand here at DSS, what with these negative articles in the Wall Street Journal and their plummeting stock price. 

But then we hear stories like this and put them on the front page. 

Here’s the email in full, kids.

As always, feel free to drop us a line with any other Demand news!

= = =

Remember when Jordan Decker, marketing and online community manager for Demand Media Studios, came into the Livestrong writer forum and told his peers the following?

Hello Everyone,

The DMS Team in the process of making some changes to our titling process that will temporarily affect available assignments. This change will allow us to more efficiently process titles forLIVESTRONG.COM by cutting down on the number of duplicate titles in Find Assignments.

This means that today we will be removing the majority of currently available LIVESTRONG.COM and LIVESTRONG Nutrition assignments. We are doing this so that we can take these assignments and put them through our new flow in studio, and you should start seeing these assignments return within 2-3 days. While there may be fewer assignments available for now, our team will we be working overtime to fill up the queue as much as possible.

Thank you,


Do you want to know the real story here?

Richard “Special Grilled Cheese” Rosenblatt stated during one of Demand’s quarterly earnings calls that the future of content farms was feature articles, slideshows and videos. So Demand appointed two people to transition Livestrong to these formats. They removed almost all of the articles from the Livestrong writers’ queues and handpicked a handful of (pet) writers to write features and slideshows for the next year, leaving hundreds of loyal Demand writers out in the cold without telling them what was going on.

Jordan Decker flat-out lied to his peers in the writing and editing profession.

For days, then weeks, then months, the panicky work-at-home-moms and out-of-work-journos pleaded for an update as to what was going on – but Jordan Decker did not come back into the forums to tell the truth. For one year, Demand kept dropping just enough articles to keep people desperate enough for $50 or $75 per week hanging around in case the new content strategy didn’t work.

These poor people were getting up at 4:00 am to wait for title drops, wildly clicking on any titles that appeared (without even reading them) because titles were gone within seconds of appearing.

A year later, Rosenblatt admitted he had no clue what the future of the Internet was and dropped this strategy and went back to short titles. The people in charge of this program high-tailed it to better companies. Those writers who survived the lies and carnage started seeing more titles, but for many, it was too little, too late.

How can any company that believes in the content it produces and respects the professionals who create it hire someone like Jordan Decker who is not only the public face and henchman for the most notorious content farm on the planet, but who willfully spits on his professional peers and co-workers?

Maybe DSS2.0 could include a wiki of Demand’s employees, where writers could post their experiences with these unqualified, arrogant, lying assholes for the public to see.

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