by BurnCEs » Mon Dec 20, 2010 8:05 am
Hi Julianne, there's good money to be made writing PR guff (brochures, websites, press releases, product fact sheets, and the rest). It does, however, involve some cold-calling, networking, talking a bit of marketing shit and general flesh-pressing stuff. The advantage is that once you pull off a good job for one PR client, word gets around quick. They all rely on each other's recommendations in that world, it seems. Also, because PRs are used to being journalists' bitches, if you have a journalistic background they tend to look at you all dewy-eyed. And if you can deliver them a couple of 'warm contacts' still working in the mainstream media, they will love you forever and offer to have your children (figuratively speaking.) Budgets are tighter than two years' ago but there is a fair bit of work out there if you are tenacious.